Case Study

SaaS Startup

This company started out with a 3% conversion rate on their landing page to get trial users of their digital certification software. After building up a full portfolio of assets and market-tested customer avatars, we put this into action with our ads and landing page. We were a bit disappointed that it took us the […]

Canadian Cloud Accounting Firm

One of the biggest things that made a difference for this client was simply choosing a lead magnet that was really attractive.  The client came to us with a lead magnet that cost $25/lead to build the list. By performing market testing on a new lead magnet, we dropped the lead cost to $4.76 (with […]

Local Renovation Company

Before running market testing optimization, the client was running cold Facebook traffic through a Typeform-style quiz. Quizzes have notoriously good conversion rates, but the traffic was expensive. The end result was the visitor gave their email address, and if they felt so inclined could follow up. With the new squeeze page, we developed a far […]

Local Notary/Lawyer

This notary client runs multiple services: -Wills -General Notarizations -Conveyancing -Power of Attorney -Representation Agreements We ran both SEO (responsible for another 700+ calls) and SEM (which drove 788 calls to date). Calls: 788 Cost per lead: $14.17 Time period: 3 years Leads per month (avg): 21

Mini Storage Business

This client had a mini storage business. They wanted to drive calls to have regular customers renting out storage units. I built the strategy for the campaign, built the campaign, set up call and email tracking, and drove that campaign to success. We sold out all of their units and they had to turn off […]

Renovation Company

"We got 440 emails and phone calls worth 250k including an $80,721 renovation job!" This renovation client (I've withheld the name for privacy reasons) wanted to run a local Google Ad campaign for their renovation and painting business. Using call tracking and form submissions, we were able to track all the revenue that our leads […]

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