This company started out with a 3% conversion rate on their landing page to get trial users of their digital certification software.
After building up a full portfolio of assets and market-tested customer avatars, we put this into action with our ads and landing page. We were a bit disappointed that it took us the full two months to get the results we were looking for, but it was still within our 6-8 week timeline.
We were also thrilled that we exceeded our conversion lead projections significantly. This software was targeting a business-savvy audience, which is typically an expensive audience to target. Projections were built on an assumption of paying around $12 per lead, but we ended up averaging around $2.38 per lead.