Canadian Cloud Accounting Firm

From $25/lead to 41 cents/lead. From $2.86 CPC to 10 cents CPC.

Facebook summary of before/after results

One of the biggest things that made a difference for this client was simply choosing a lead magnet that was really attractive. 

The client came to us with a lead magnet that cost $25/lead to build the list. By performing market testing on a new lead magnet, we dropped the lead cost to $4.76 (with over triple the CTR). We refined that lead magnet with additional variations which brought us down to $2.14/lead.

Further ad management optimization brought the lead cost down to $0.41/lead, a 24% conversion rate with only $0.10 CPC (cost per click).

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