Launching Campaigns

How much notice do you need to start a campaign?

Campaign launches are the most stressful part of working with a new client. From ad disapprovals to filling in gaps missed during the strategy phase - if something can go wrong, it will (murphy's law). We work very hard to make sure every launch goes smoothly with the least amount of friction or stress. In […]

How long does it take to get my new campaign started?

This really depends on the scope of the campaign, but most campaigns take 2-4 weeks to get started. There are parts of new campaigns where we'll require your input or work: getting access to different software (Analytics, Tag Manager, Website Logins, etc.), landing pages prepared, email campaigns prepared, etc. – in 98% of cases, it's […]

Do I need to install Google Analytics?

If we’ve (or you) have installed Google Tag Manager (GTM) on the site, then you don’t need to insert Google Analytics onto the site itself. We’ll inject Google Analytics using GTM, and putting a tag on yourself will actually cause us to have duplicate tags on the site. If analytics is already on the site, […]

When do landing pages need to be completed by to launch our campaign on time?

I’ll need a completed, fully-revised landing page at least 2 weeks before the campaign starts. Keep in mind that revisions or changes to the landing page count here - so if you make changes to the landing page, this could set back our start date depending on the nature of the changes.

What information do I need to deliver when starting a new PPC campaign?

Other than our strategy call, I’ll mostly need access. Access to the website, Google Tag Manager, Analytics, etc. The other important piece of information is the customer lifetime value (click to use our Customer LTV calculator). By knowing this, we’re able to know whether our ads are actually profitable. The other bottleneck for campaigns is […]

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