What information do I need to deliver when starting a new PPC campaign?
Other than our strategy call, I’ll mostly need access. Access to the website, Google Tag Manager, Analytics, etc.
The other important piece of information is the customer lifetime value (click to use our Customer LTV calculator). By knowing this, we’re able to know whether our ads are actually profitable.
The other bottleneck for campaigns is typically the landing page.
For more details on what you need to provide, see this article: What do you need to provide BEFORE I can launch a new PPC campaign?
Category: Launching Campaigns
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