General PPC

What's included in your campaign management?

Sometimes it's not clear what's included in the scope of our campaign. First, start by looking at the article What's Included In Your PPC Campaign Management. The sales funnel graphic that we create together when planning your campaign will give you a good idea of what's included in your campaign. Keep in mind the following […]

How do I know that a "conversion" came from our PPC ads, rather than just from our organic search?

All PPC platforms use cookies to track users who perform conversions, so they’ll only count a “conversion” if a visitor comes through an ad (not if they come through other means).  What types of actions can we track from PPC campaigns? Almost anything, but some things are tracked more easily than others. For example: tracking […]

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