What information do I need to deliver when starting a new PPC campaign?

Other than our strategy call, I’ll mostly need access. Access to the website, Google Tag Manager, Analytics, etc. The other important piece of information is the customer lifetime value (click to use our Customer LTV calculator). By knowing this, we’re able to know whether our ads are actually profitable. The other bottleneck for campaigns is […]

Which credit card should I use for client PPC accounts?

Always use the client’s own credit card. If for some reason a client doesn't pay you, you’ll only be on the hook for contractor wages. Your liability on the account skyrockets if a client doesn’t pay you for a month. Always use client credit cards. If we're starting a campaign together you can submit a […]

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